A carefully planned and strategically implemented PR and marketing communications strategy is one of the greatest investments a company can make. With marketing actions happening in cohesion across all outlets, your PR and marketing activity is optimised, giving you the widest reach, most impressive impact, and greatest potential for success.

For superyacht owners wanting to maximise charter revenue, we work alongside the client’s central agent to optimise PR and marketing activity. Keeping the yacht in the spotlight and promoting the opportunity directly to a wider pool of potential charterers, enquiries and bookings are increased, and the owner can retain control of marketing actions.

Defining a brand’s identity and ensuring that brand is consistently presented across all marketing touch points and corporate collateral, is vital for brand awareness. From brand strategy and positioning to the design of a new logo or developing an existing identity, we ensure your brand embodies your ethos and appeals to your target audience.

From initial account setup and defining your social media strategy, to content creation, day-to-day management, increasing engagement and follower growth campaigns, Hughes & Co cater for all aspects of social media.

Social Media not only helps you communicate news to an audience, but also strengthens your connections with other companies and, by association, can enhance and reaffirm your industry positioning.

We operate with our client’s best interests at heart. We will make introductions to complementary affiliates, advise on marketing expenditure and consult on business opportunities, working with your wider sales and marketing team to capitalise on every opportunity.

Our extensive network of media outlets and journalists allows us to take a proactive approach to editorial acquisition, securing editorial features in highly desirable publications, which communicate your intended message and complement your wider marketing activity.

Whether you need a new website, a refresh of your current design or you need to implement an enhanced SEO strategy to put you ahead of your competitors, our in-depth understanding of website development and user experience enables us to devise site designs and structures that engage with your target audience – whilst succinctly presenting your company proposition and reinforcing your brand.

There is a huge array of promotional opportunities available, and some will deliver better results than others. We know how to put you in front of your target audience efficiently and effectively. We can manage a budget, book advert/promotional placements on your behalf and advise on what will offer the best return for investment.

Conceptualising a campaign, we can also service all artwork requirements – both print and digital.

We provide a copywriting and proofreading service to cover all requirements. We can prepare corporate copy for brochures and marketing collateral, detailed product descriptions, press releases and commissioned articles.

Our experience in event organisation covers everything from small-scale intimate gatherings to larger parties, regattas, show exhibition, product launches and press days. Hughes & Co can organise events that will facilitate targeted networking opportunities – helping you expand your contacts and generate new avenues for business.

Our services include event planning, guest list management, sponsorship procurement and on-site support/logistics.

We have considerable experience in the production of annual magazines, brand/product brochures and bespoke books.  Hughes & Co can define editorial strategy, commission content, secure advertising and cover all aspects of print management and publication.

We formulate strategic partnerships with complementary businesses to help both brands achieve shared goals – whether that’s widening communicative reach, enhancing the service you in turn deliver to your clients, or leveraging each other’s industry position.