Hughes & Co offer full-scope PR communications and marketing services across the superyacht sector.


Every decision you make for your business is important.


When time is limited, you need marketing professionals you can rely on. We make the right choices on your behalf.


Our capabilities span marketing and PR communications, brand identity and strategy, corporate affiliations and partnerships, advertising, publishing, social media, copywriting, and event management, which results in intelligent, multi-faceted and creative solutions for the companies we work with.

Knowledge is power. Our experience working with superyacht owners, designers, shipyards, charter and brokerage companies, and the wider supply chain gives us an in-depth understanding of the industry and the integral part each company plays.

Leading with confidence, we help you to navigate the myriad of marketing options available and guide you in making informed, effective decisions. We turn your objectives into impactful, engaging and fundamentally successful campaigns, helping you reach the desired audience with efficiency.

We naturally become advocates for the companies we work with and become a valued part of the team. We operate a non-conflict policy to ensure your best interests remain our priority, allowing us to drive your brand both communicatively and commercially.

When you contract Hughes & Co for your on-going marketing requirements or to manage a one-off project, you benefit from an incredible level of industry expertise. Our insightful approach to business, driven work ethic, and professionalism is appreciated by clients, trusted and relied upon


Roxanne’s experience working with leading brands in the superyacht sector, as well as structuring the commercial campaigns for the charter and sale of superyachts, allows her to formulate and implement effective and tactical strategies that are tailored to each client.

Ensuring the right message reaches the right audience, with carefully coordinated and cohesive campaigns, and identifying ways in which companies can collaborate and support each other to facilitate positive growth for their respective businesses, has earned Roxanne a respected reputation.


Marketing & PR Communications

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Marketing & PR Communications

A carefully planned and strategically implemented PR and marketing communications strategy is one of the greatest investments a company can make. With marketing actions happening in cohesion across all outlets, your PR and marketing activity is optimised, giving you the widest reach, most impressive impact, and greatest potential for success.

Charter Marketing

For superyacht owners wanting to maximise charter revenue, we work alongside the client’s central agent to optimise PR and marketing activity. Keeping the yacht in the spotlight and promoting the opportunity directly to a wider pool of potential charterers, enquiries and bookings are increased, and the owner can retain control of marketing actions.


Defining a brand’s identity and ensuring that brand is consistently presented across all marketing touch points and corporate collateral, is vital for brand awareness. From brand strategy and positioning to the design of a new logo or developing an existing identity, we ensure your brand embodies your ethos and appeals to your target audience.

Social Media

From initial account setup and defining your social media strategy, to content creation, day-to-day management, increasing engagement and follower growth campaigns, Hughes & Co cater for all aspects of social media.

Social Media not only helps you communicate news to an audience, but also strengthens your connections with other companies and, by association, can enhance and reaffirm your industry positioning.


We operate with our client’s best interests at heart. We will make introductions to complementary affiliates, advise on marketing expenditure and consult on business opportunities, working with your wider sales and marketing team to capitalise on every opportunity.

Editorial Acquisition

Our extensive network of media outlets and journalists allows us to take a proactive approach to editorial acquisition, securing editorial features in highly desirable publications, which communicate your intended message and complement your wider marketing activity.


Whether you need a new website, a refresh of your current design or you need to implement an enhanced SEO strategy to put you ahead of your competitors, our in-depth understanding of website development and user experience enables us to devise site designs and structures that engage with your target audience – whilst succinctly presenting your company proposition and reinforcing your brand.


There is a huge array of promotional opportunities available, and some will deliver better results than others. We know how to put you in front of your target audience efficiently and effectively. We can manage a budget, book advert/promotional placements on your behalf and advise on what will offer the best return for investment.

Conceptualising a campaign, we can also service all artwork requirements – both print and digital.


We provide a copywriting and proofreading service to cover all requirements. We can prepare corporate copy for brochures and marketing collateral, detailed product descriptions, press releases and commissioned articles.


Our experience in event organisation covers everything from small-scale intimate gatherings to larger parties, regattas, show exhibition, product launches and press days. Hughes & Co can organise events that will facilitate targeted networking opportunities – helping you expand your contacts and generate new avenues for business.

Our services include event planning, guest list management, sponsorship procurement and on-site support/logistics.

Printed Publications

We have considerable experience in the production of annual magazines, brand/product brochures and bespoke books.  Hughes & Co can define editorial strategy, commission content, secure advertising and cover all aspects of print management and publication.

Industry Partnerships

We formulate strategic partnerships with complementary businesses to help both brands achieve shared goals – whether that’s widening communicative reach, enhancing the service you in turn deliver to your clients, or leveraging each other’s industry position.


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